Drum roll please

After a lot of brainstorming and research we came up with…Hold-All.



Hold-All is an innovative secure storing solution for Art students. The need for secure storage for art students was identified when we visited the Art School at Kingston University.

Holdall is a ventilated multi-sized locker unit that houses 20 ergonomically designed lockers. The key-less system allows anyone with a bank card to use the facility and provides a secure means of storage for valuable items. The lockers vary in size in order to accommodate artists materials or large pieces of art work.  Hold-All will be available to purchase or to be installed for free in institutions where a rental scheme would be introduced.

We had come up with the product, yay!

Getting to this stage wasn’t as easy as it seems, especially when working with others. Luckily, the team has been working well together, helping each other out in different ways from flexible meeting times to hearing each others opinions about the product and so on.  We had a lot different ideas on our branding that you’ll get to see later on and even a lot of different ideas for the features of the lockers. One example was the idea of having solar panels on the lockers to power electronic items stored in the locker and the POS. Although, it sounds nice and fancy and the idea of solar panels makes people happy, it just wouldn’t work indoors and would also bump up the manufacturing costs.

As a team we  agreed on what features should be kept, what our message is, what our pricing strategy is and so on. The important thing was to do it together.



Dig deep for gold

Interviewing students at Knights Park

Interviewing students at Knights Park

After refining our tribe and creating a persona we had to do some research to discover their problems. So we went to Knights Park home of the art students on 3 occasions during lunch time when we knew students would be available and more willing to talk. We asked around 15 students each on every occasion what their daily problems were at university.

We had to dig deeper and discover their current solutions for these problems and if they had any alternatives in mind to eradicate these problems. So after a lot of chit-chat with our tribe we found out that the main problems they’re faced with at university are related to storage and safety, especially as art students have a lot of material for their projects! We noticed a general fear amongst the students of laptops and other equipment being stolen or vandalised when left unattended.

Whilst roaming the campus we came across this:

Stolen stereo notice on Studio door

Stolen stereo notice on Studio door

It was obvious to us that we needed to create a product or a service that can solve this problem….back to brainstorming!

The Foundation

Last semester, we came up with a product or a service and then adapted it to a chosen target market. This semester it’s the other way around! We’re choosing our tribe traditionally known as target markets, understanding their needs and problems and then creating a feasible solution as to how we can improve their life by offering an product or service to them which can generate an income for us. Sound simple right?

So Corrine helped us to understand the three kinds of needs of any tribe:


We had to think of a type of person we wanted to help and then identify places where these people are at so we could observe them, talk to them and use them to help us build our product/service.

Often this is based on personal experience – the example given was by Corrine, who’s grandmothers had both died from breast cancer so she designed educational materials to help people like them.

A very creative and educational initiative by her which is now growing as a business as well. Corrine emphasised the importance of stepping into the customers shoes to understand them better and the situation at hand. Hint hint!

View Corrine’s work on breast cancer.

So as a team we had a bit of a brainstorm to see if we could identify anyone we know, or people that we admire and thought about problems they may be facing.

We came up with Kingston University Art students! We felt we could relate to students as we are students and it would be nice helping people like ourselves (students) out, but we wanted to try a new group of students rather than the business students like us based on the same campus so we ended going for art students at a much different campus.

We where asked to perform our personas in a creative way in front of the class. My group drew the stages of how we ended up with our persona on the board which was received really well.

Here is the mock up we put together for your viewing:


Thanks for reading, more on this soon!

Dragons’ Den

It was time…

and I was not ready to pitch my idea!

I knew my idea inside and out, but I didn’t know how good of an idea it actually was which left me feeling uneasy.
Everyone seemed so confident, and had rehearsed what they were going to say. This isn’t my style! I can’t follow a script without looking at it…so I did what I always do and know what I’m going to talk about. Believe it or not this worked just fine for me, I managed to cover everything and in good time.

After the pitch I opened the floor for questions and comments. Thankfully this was a relief…the questions they asked were helpful and I had answers for them, I wasn’t making numbers or any other rubbish up to just give them an answer.

Did I forget to mention, all four judges actually liked my idea! Hoozaaah!

Presentation Skills Workshop

We took to the Drama Hall and were hosted by four talented Drama students to teach us four workshops on:

  1. Voice with Tom Whitewood
  2. Storytelling with Joe Chamberlain
  3. Relaxation with Sophie Ludkin
  4. Body Language with Abigail Legg

It was definitely different from all over lectures!

The highlight for me was massaging my face to loosen the muscles then saying AAEEIIOOUU as fast as we could with our mouths stretched as wide as possible.

Photos credit : Corrine Beaumont


Eat. Sleep. Invent.

Eat – Easy :)

Sleep – Easy :)

Invent – Hard :(

Sadly, inventing something isn’t easy! We’re at a stage where so many things have been invented and it’s just easier to improve them.

I came across several scenarios where an invention of some sort would be of use, truth is the the product needed does exist and is just one of those luxury products that you don’t really need but would buy if you had the money.

So I did some research, a lot of these inventions are items that a lot of people can’t afford or won’t buy. Fortunately, a HUGE amount of “Life Hacks” can be found online.

Whilst looking through these, I kept thinking maybe I can improve these and make a better product, but it was not easy!

Fortunately, I have come up with something! :D

It’s an app! We lend items to friends and family so often, sometimes we forget to get what we gave, when we gave it, to who we gave it and did they actually give it back?

This life hack inspired me:


So basically, the app lets you take a photo for evidence, add a time stamp, allows you to set a reminder to ask for the product back and even lets tick off returned items.

lets take in one step further – the app can then send an email notification to the borrower with details of the above in a simple contract form.


Do you know about the “Fake Button”?


You want to know which type of service or product is most popular?

Create a button on the website that keeps count of how many clicks each button receives. The button is fake is doesn’t actually work but it will help produce realistic data of which button ( product or service) is most popular. This a really simple and cheap way to gather primary data from your target market and the results will speak for themselves.

I highly recommend trying this out!